Weekly Patterns corresponds to the SafeGraph Weekly Patterns dataset. It represents the place traffic and demographic aggregations that answer questions like "how often people visit", "how long they stay", "where they came from", "where else they go", and more. Available for ~4.4MM POI.
Specifying a Date
Note that the
safegraph_weekly_patternsdata set includes historical data. So each query must specify a date (as show in the below examples).Calculated weeks run from 12:00AM Monday morning to 12:00AM the following Monday morning using the time zone of the POI where the patterns are being calculated.
If the date specified is not the beginning of a week (i.e. a Monday), the Places API will return data for the week encompassing the date entered, meaning the
date_range_startwill be the Monday prior to the given date and thedate_range_endwill be the end of that week.
query {
lookup(placekey: "[email protected]") {
safegraph_weekly_patterns (date: "2021-07-12") {
placekey
parent_placekey
location_name
street_address
city
region
postal_code
iso_country_code
brands{
brand_id
brand_name
}
date_range_start
date_range_end
raw_visit_counts
raw_visitor_counts
visits_by_day
visits_by_each_hour
poi_cbg
visitor_home_cbgs
visitor_home_aggregation
visitor_daytime_cbgs
visitor_country_of_origin
distance_from_home
median_dwell
bucketed_dwell_times
related_same_day_brand
related_same_week_brand
}
}
}
{
"data": {
"lookup": {
"safegraph_weekly_patterns": {
"placekey": "[email protected]",
"parent_placekey": null,
"location_name": "McDonald's",
"street_address": "1100 Fillmore St",
"city": "San Francisco",
"region": "CA",
"postal_code": "94115",
"iso_country_code": "US",
"brands": [
{
"brand_id": "SG_BRAND_5179b21fc1d50950b99b4eecaa48c614",
"brand_name": "mcdonalds restaurants"
}
],
"date_range_start": "2021-07-12T00:00:00-07:00",
"date_range_end": "2021-07-19T00:00:00-07:00",
"raw_visit_counts": 160,
"raw_visitor_counts": 125,
"visits_by_day": [
13,
18,
27,
25,
30,
20,
27
],
"visits_by_each_hour": [
0,
1,
0,
0,
0,
0,
0,
1,
1,
3,
0,
0,
1,
0,
2,
0,
0,
3,
0,
1,
0,
0,
0,
0,
2,
1,
0,
0,
0,
0,
0,
0,
1,
0,
2,
1,
0,
0,
1,
3,
1,
1,
0,
2,
0,
2,
0,
1,
1,
0,
0,
0,
0,
0,
0,
0,
0,
3,
0,
0,
2,
2,
4,
3,
0,
2,
0,
3,
3,
2,
0,
2,
0,
0,
0,
0,
0,
0,
0,
1,
1,
1,
2,
2,
7,
1,
2,
0,
1,
2,
2,
1,
0,
1,
1,
0,
0,
0,
0,
0,
0,
0,
0,
2,
0,
0,
2,
0,
0,
0,
0,
5,
6,
5,
0,
1,
1,
5,
3,
0,
2,
1,
0,
0,
2,
0,
0,
0,
0,
0,
2,
1,
0,
1,
2,
0,
3,
1,
1,
2,
0,
1,
1,
0,
0,
1,
1,
1,
0,
0,
1,
2,
2,
1,
3,
0,
3,
2,
1,
0,
4,
0,
2,
0,
1,
1,
0,
1
],
"poi_cbg": "060750161003",
"visitor_home_cbgs": {
"060014276001": 9,
"060750171023": 5,
"482015417003": 4,
"060750328023": 4,
"120970408021": 4,
"060750124012": 4,
"060750101002": 4,
"481576754002": 4,
"060750159001": 4,
"060952519033": 4,
"060750161002": 4,
"060750134003": 4,
"060855080041": 4,
"060133020082": 4,
"060750451002": 4,
"060670070101": 4,
"060750313011": 4,
"181095107021": 4,
"060816014003": 4
},
"visitor_home_aggregation": {
"06085512053": 5,
"06075040200": 4,
"06067006201": 4,
"13067031207": 4,
"06075016100": 4,
"06001430500": 4,
"12097040802": 4,
"06075017102": 4,
"06081601400": 4,
"06075013400": 4,
"06075015801": 4,
"17163501604": 4,
"06075022801": 4,
"17163503301": 4,
"06075016400": 4,
"06013370000": 4,
"06075012202": 4,
"06075012800": 4,
"06085504413": 4,
"06075015300": 4,
"06081601000": 4,
"06075045100": 4,
"06037550602": 4,
"06075015802": 4,
"06075016200": 4,
"06013338302": 4,
"06075023103": 4,
"48157675400": 4,
"06055201003": 4,
"22061960900": 4,
"18109510702": 4,
"06081601100": 4,
"06001427600": 4,
"06075012700": 4,
"06075047702": 4
},
"visitor_daytime_cbgs": {
"060750477022": 6,
"060750451003": 5,
"060552010032": 4,
"060750328023": 4,
"060952519033": 4,
"060750178021": 4,
"220619609002": 4,
"060670049032": 4,
"060816032003": 4,
"060790111021": 4,
"060750161004": 4,
"060750353006": 4,
"060750153002": 4,
"060750159001": 4,
"060014511022": 4,
"060816010001": 4,
"481576754002": 4,
"060816014003": 4,
"060133700001": 4,
"060855080041": 4,
"060750161003": 4,
"060133361011": 4,
"320310022111": 4,
"060816026003": 4,
"060750228011": 4,
"060750231031": 4,
"060750158022": 4
},
"visitor_country_of_origin": {
"US": 119
},
"distance_from_home": 17602,
"median_dwell": 9,
"bucketed_dwell_times": {
"<5": 7,
"5-10": 105,
"11-20": 17,
"21-60": 11,
"61-120": 7,
"121-240": 2,
">240": 11
},
"related_same_day_brand": {
"ARCO": 6,
"Safeway": 5,
"Starbucks": 5,
"Shell Oil": 5,
"Chevron": 4,
"Holiday Inn Express": 3,
"Walgreens": 3,
"Walmart": 3,
"7-Eleven": 3,
"Chevron Extra Mile": 3,
"Chipotle Mexican Grill": 2,
"Safeway Fuel Station": 2,
"Kaiser Permanente": 2,
"KFC": 2,
"Costco": 2,
"YMCA": 2,
"Safeway Pharmacy": 2,
"IHOP": 1,
"Philz Coffee": 1,
"BevMo": 1
},
"related_same_week_brand": {
"Chevron": 24,
"Starbucks": 22,
"Shell Oil": 21,
"ARCO": 17,
"Safeway": 16,
"In-N-Out Burger": 16,
"Target": 14,
"Walmart": 13,
"Walgreens": 13,
"7-Eleven": 12,
"Ross Stores": 11,
"Kaiser Permanente": 10,
"Costco": 10,
"Dollar Tree": 10,
"Chipotle Mexican Grill": 9,
"Jack in the Box": 9,
"Taco Bell": 8,
"Peet's Coffee and Tea": 8,
"Valero Energy": 8,
"Popeyes Louisiana Kitchen": 7
}
}
}
},
"extensions": {
"row_count": 2,
"version_date": "1635494405__2021_10"
}
}