August-2022 Release Notes (08/04/22)

Welcome to the August 2022 release! :sunny: :sunny: :sunny:
Our global growth continues through the dog days of summer as we keep adding more and more POI!
(2022-07-26/1658822402 shipped on 2022-08-04)


  • +104k new POI across the globe :earth-africa:
  • +150 new brands across 100 countries :earth-asia:
  • +346 new US National Parks with polygons ๐Ÿž
  • +1,301 new corporate headquarters across 93 countries :office:


SafeGraph is delivering more POI each month in countries around the world. This month SG Places has a grand total of 30,735,439, including POI with or without geometry, closed POI and parking lots. This is a net increase of 104,614 places from last month (+19,054๐Ÿ‡บ๐Ÿ‡ธ, +16,720๐Ÿ‡จ๐Ÿ‡ฆ, +1,262๐Ÿ‡ฌ๐Ÿ‡ง, +67,578 :earth-asia: outside these geographies):

  • + 97,420 POI standard POI (+12,634 ๐Ÿ‡บ๐Ÿ‡ธ, +16,653 ๐Ÿ‡จ๐Ÿ‡ฆ, +1,140 ๐Ÿ‡ฌ๐Ÿ‡ง, +66,993 :earth-africa:)
  • + 7,194 point-only POI (+6,420 ๐Ÿ‡บ๐Ÿ‡ธ, +67๐Ÿ‡จ๐Ÿ‡ฆ, +122๐Ÿ‡ฌ๐Ÿ‡ง, +585 :earth-americas:)

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

Corporate Headquarters

We've included new corporate headquarters (NAICS: 551114) around the globe, spanning 93 different countries. That includes:

  • +314 in the United States ๐Ÿ‡บ๐Ÿ‡ธ
  • +114 in Canada ๐Ÿ‡จ๐Ÿ‡ฆ
  • +66 in Germany ๐Ÿ‡ฉ๐Ÿ‡ช


We've added a grand total of 150 brands across 100 countries. Some of the highlights:

Notable brands :earth-africa:

  • abc store (SG_BRAND_0605f75f7a3080a9) with 7,121 POI :convenience-store:
  • AVIA (SG_BRAND_c78496e179156ebc) with 3,395 POI :fuelpump:
  • Volta Charging (SG_BRAND_58c290509da92600) with 3,008 POI :electric-plug:

:eyes: Are we missing a brand or country? :eyes: Please let us know here!

Brand Openings and Closings

  • We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
  • In this release, we flagged 1,514 brands with at least one store closure in June 2022 and 1,735 brands with at least one store opening in June 2022:
    Learn more about our open/close columns here


The POI we've added this month span a wide range of categories, including the following additions:

  • POI with geometry:
    • Supermarkets and Other Grocery (except Convenience) Stores (445110) with +31,067 POI :convenience-store:
    • Other Activities Related to Credit Intermediation (522390) with +7,197 POI :bank:
    • Full-Service Restaurants (722511) with +7,061 POI :fork-and-knife:
  • Point-only POI:
    • Other Gasoline Stations (447190) with +4,129 POI :fuelpump: :electric-plug:
    • Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320) with +2,814 POI :atm:
    • Electronics Stores (443142) with +150 POI ๐Ÿ’ก

Drops โฌ‡๏ธ

  • We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 49,905 Placekeys (38,187 branded and 11,718 non-branded).

Premier Polygons

Every month, we highlight some of our favorite new polygons getting released. This month, we're taking a look at a few US National Parks! ๐Ÿž


Rocky Mountain National Park (zzy-222@5q6-697-d5f)


Capitol Reef National Park (zzy-222@5yy-pdp-d7q)

Enhancements - Patterns

  • In last month's delivery, SG Monthly Patterns had 5,453,886 POIs (US only). This month, SG Monthly Patterns has 6,006,460 POIs (net +552,574).

  • Last month, SG Monthly Patterns had 880,355,605 visits from 37,929,394 visitors. This month, SG Monthly Patterns has 906,864,194 visits from 34,445,184 visitors (delta +26,508,589 visits, -3,484,210 visitors).

  • Our Neighborhood Patterns product, provides more generalized foot traffic flows across census block groups. In the US we have 1,973,716,039 raw stops (-45,219,038 from last month).

  • In CA Neighborhood Patterns, we have 49,082,739 raw stops (-3,051,000 from last month).

Bug Fixes and Known Issues

  • SafeGraph made adjustments to roughly 1,900 POI that had been incorrectly categorized as "Family Planning Centers" (621410). With their new categorization, they are again generating Patterns calculations.