Core Places Summary Statistics

Gain access to SafeGraph’s Places Summary Statistics, a collection of stats summarizing their most recent and relevant statistics. See metrics from the latest release, from the last 12 months, place counts and fill rates, brand info counts and fill rates, top ten brands by country, and more!

Contents:

Metrics from Latest Release

The statistics presented below are based on the November 2021 Places Release. Point-only POI, which are POI that are not bound by polygons, were introduced in the July 2021 Release and are not included in these metrics, aside from the Point-only POI Metrics section at the bottom of the page. See Core Places Schema for more details.

CountryPOI CountDistinct Brands% Branded POI
CA685,8431,51718.8%
GB1,402,3497539.7%
US7,523,1376,51118.9%
Grand Total9,611,3298,05117.5%

Note that the grand total for distinct brands is lower than the sum of the counts per country, which is due to brands operating in multiple countries. Eg. McDonald's stores in all 3 countries. See Brand Info Counts and Fill Rates to get the current, brand name metrics.

Metrics from Last 12 Months

POI counts will vary over time, as a result of changes such as ingesting new data sources or changes in our duplication model. For further details, check out the Release Notes.

We use POI metadata to track store openings and closings, and below are counts of brands with at least 1 opened or closed POI in the month.

It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay. Learn more about our open/close columns here.

Not all brands will have a POI open or close in a given month, however we continue to track brand metadata to keep POI counts up to date. Below is a graph demonstrating the percentage of our current brand count against the month that we started tracking the open and close data of its POI. For example, the value at April 2021 is the percentage of brands that we have been tracking open and close data since April 2021 or prior.

Note that we are looking at all current brands, so earlier in time, some brands may not have been added to our Places data yet. For example, if a brand is added in March 2021, we can only begin tracking open and close data from March 2021 onwards.

Some POI, such as airports or shopping malls, encompass smaller POI within their borders, where the larger, containing POI is referred to as the "parent" and the smaller POI is referred to as the "child". This relationship is denoted by setting the parent_placekey of the child POI equal to the placekey of the parent POI. Learn more about our hierarchy logic here.

Places Counts and Fill Rates

The table below provides counts and fill rates across Core & Geometry columns for all POIs and open only POIs. Toggle through the tabs to navigate by country, and note that Geometry columns are not provided for closed POIs.


Brand Info Counts and Fill Rates

Included below is the absolute count of brand attributes and their respective fill rates (percentage of non-null values). See Brand Info for field definitions.

Column NameAbsolute CountFill Rate
safegraph_brand_id8,051100%
brand_name8,051100%
naics_code8,051100%
top_category8,051100%
sub_category8,032100%
parent_safegraph_brand_id1,14314%

Top 10 Brands by Country and NAICS code

To categorize the key function of places, SafeGraph uses the NAICS (North American Industry Classification System) categorization, which consists of a numeric NAICS code up to 6 digits in length. The NAICS codes are hierarchical and have associated descriptions, see Core Places for more information.

Below you can filter by the country and NAICS codes to see the top brands we have in our current Places release.

Category Statistics

The table below provides a POI count by category for all POIs and for open only POIs. Toggle through the tabs to navigate by country.

Point-only POI metrics

Point-only POI, which are POI that are not bound by polygons, were introduced in the July 2021 Release. Examples of point POI include ATMs, electric vehicle charging stations and vending machines. See Core Places Schema for more details.

The statistics presented below are based on the August 2021 Places Release.

CountryPoint POI CountDistinct Brands% Branded POI
CA149,889104.6%
GB50,107239.3%
US906,3313623.0%
Grand Total1,106,3274821.2%

To categorize the key function of places, SafeGraph uses the NAICS (North American Industry Classification System) categorization, which consists of a numeric NAICS code up to 6 digits in length. The NAICS codes are hierarchical and have associated descriptions, see Core Places for more information.

Below you can filter by the country and safegraph_subcategory (the label associated with the 6 digits of the POI’s NAICS category) to see the point POI count by brand name we have in our current Places release.


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