No vacation and all augmentation this "augmust" ;). Now that we're past the obligatory pun, welcome to the August 2025 release notes! 😎

Places Highlights

• Nearly 700k new places globally 🌎
• 250 new brands across 41 countries 🎉
• A variety of rich attribute improvements for a variety of places 📈

Places Growth

This month, SG Places has a grand total of 75,975,392, including POI with or without geometry, closed POI, and parking lots. This is a net increase of 671,682 places from last month.

Most countries realized modest coverage gains through large source updates and new brand additions, but we specifically focused new coverage efforts in the Baltics 🇪🇪 🇱🇻 🇱🇹. The following countries saw the largest coverage gains in notable categories:

• US: +462k POIs 🇺🇸
  • naics_code = 81211 (Hair, Nail, and Skin Care Services): +20k POIs 💅 💇‍♀️
  • naics_code = 446110 (Pharmacies and Drug Stores): +12k POIs 💊
  • naics_code = 713940 (Fitness and Recreational Sports Centers): +9k POIs 🏋️‍♂️
• Lithuania: +143k POIs 🇱🇹
  • naics_code = 712190 (Nature Parks and Other Similar Institutions): +7k POIs 🏞️
  • naics_code = 445110 (Supermarkets and Other Grocery (except Convenience) Stores): +6k POIs🛒
  • naics_code = 722511 (Full-Service Restaurants): +3k POIs 🍴 🥘
• Estonia: +91k POIs 🇪🇪
  • naics_code = 712190 (Nature Parks and Other Similar Institutions): +5k POIs 🏞️
  • naics_code = 811111 (General Automotive Repair): +2k POIs 🚗 🔧
  • naics_code = 722515 (Snack and Nonalcoholic Beverage Bars): +1k POIs 🥯 ☕
• Latvia: +88k POIs 🇱🇻
  • naics_code = 712190 (Nature Parks and Other Similar Institutions): +5k POIs 🏞️
  • naics_code = 611110 (Elementary and Secondary Schools): +2k POIs 🎒
  • naics_code = 448120 (Women's Clothing Stores): +1k POIs 👗
• France: +62k POIs 🇫🇷
  • naics_code = 81211 (Hair, Nail, and Skin Care Services) +11k POIs 💅 💇‍♀️
  • naics_code = 722513 (Limited-Service Restaurants): +3k POIs 🍔
  • naics_code = 721110 (Hotels (except Casino Hotels) and Motels): +2k POIs 🏨

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

Brands

This month, we added a grand total of 250 brands across 41 countries including:

• Federated Auto Parts (SG_BRAND_f56724cfeca94f7bb618343d2ffb1bc6) with 1,671 POIs 🚗
• Alexela (SG_BRAND_4fde7ea8b1705313) with 768 POIs ⛽
• Sun Auto Tire (SG_BRAND_13b26865a624bdea) with 523 POIs 🛞
• Resona Bank (SG_BRAND_fc0d77da255f5578) with 286 POIs 🏦
• Olympic Casino (SG_BRAND_4e1eaa488d2ba675) with 128 POIs ♠️ ♥️

👀 Are we missing a brand or country? 👀 Please let us know here

Brand Openings and Closings

• We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
• In this release, we flagged 1,896 brands with at least one store closure in June 2025 and 2,193 brands with at least one store opening in June 2025. Learn more about our open/close columns here.

Drops ⬇️

• We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 2,167,103 Placekeys (84,722 branded and 2,082,381 non-branded).

Rich Attribute Improvements

Airports ✈️

Ever search for an airport by its "IATA" abbreviation (ex: IATA code for Denver International Airport = "DEN")? Is your data visualization cluttered with long labels like "Fort Lauderdale-Hollywood International Airport?" We've got you covered! IATA codes now exist inname_aliases for all airports globally! See here for more on name_aliases, and reach out to your CSM to access a sample.

New airport data is only useful if our airport POIs are easy to find. Unfortunately, the best fitting naics_code for many airport related POIs (like baggage claims, internal airport services, etc.) is "488119" -- the same as the actual airports, which makes it challenging to distinguish airports from sub-airport POIs. To remedy this, we've added "Airport" as a newcategory_tag value and ONLY assigned it to the airports themselves. See here for more tips for querying specific types of places.

Category Tags and Amenity Columns Growth

Recall our roll out of "enhanced" category_tags and amenity columns for Accommodation & Food Services (places where naics_code like '72%') in March 2025 and for Retail Trade (places where naics_code like '44%' or '45%') in June 2025. Over the past few months, our models have learned to infer these values across new metadata sources, and our fill rates have increased as a result! 📈 🔥

• In August 2025, we added +390k values across category_tags and amenity columns globally 📈
• Notable increases include:
  • "Parking" in accessibility: +195k POIs 🅿️
  • "Drive Through" in service_options: +103k POIs 🚗 🍟
  • "Diner" in category_tags: +69k POIs 🥞 ☕
  • "Wifi" in amenities: +50k POIs 💻
  • "Mobile Ordering" in service_options: +48k POIs 📱

Are we missing any attributes of value? Don't be afraid to let us know!