December-2022 Release Notes (12/06/22)

Welcome to the December 2022 release! 🎄☃️🎁
This is the final release in what has been an incredible year of growth around the globe for SafeGraph!
(2022-11-22/1669107602 shipped on 2022-12-06)


  • +1.2M new POI across the globe :earth-africa:
  • +195 new brands across 199 countries :earth-asia:
  • +225K new POI in South Korea 🇰🇷
  • +386k new polygons in over 40 APAC countries ⭔


SafeGraph is delivering more POI each month in countries around the world. This month SG Places has a grand total of 41,383,961, including POI with or without geometry, closed POI and parking lots.
This is a net increase of 1,205,785 places from last month, including:

  • +306,981 in JP 🇯🇵
  • +225,730 in KR 🇰🇷
  • +96,743 in DE 🇩🇪
  • +49,898 in US 🇺🇸
  • +44,524 in IT 🇮🇹

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.


We've added a grand total of 195 brands across 199 countries. Some of the highlights:

Notable brands :earth-africa:

  • USPS Collection Points (SG_BRAND_b43fa926d19a5168) with 119,339 POI :mailbox-closed:
  • Rotary Club (SG_BRAND_cd81a468b2dc4b2e6178db75e74733fe) with 39,162 POI ⚙️
  • Eneos (SG_BRAND_7f338d4fe91ee81b) with 11,607 POI :fuelpump:

:eyes: Are we missing a brand or country? :eyes: Please let us know here!

Brand Openings and Closings

  • We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
  • In this release, we flagged 1,788 brands with at least one store closure in October 2022 and 2,024 brands with at least one store opening in October 2022:
    Learn more about our open/close columns here


The POI we've added this month span a wide range of categories, including the following additions:

  • POI with geometry:
    • Restaurants and Other Eating Places (7225) with +460,004 POI 🍽️
    • Nursing and Residential Care Facilities (623) with +60,284 POI :hospital:
    • Traveler Accommodation (7211) with +53,471 POI :hotel:
  • Point-only POI:
    • Couriers and Express Delivery Services (492110) with +194,710 POI 📦
    • Other Gasoline Stations (447190) with +23,714 POI :electric-plug:
    • Commercial Banking (522110) with +23,685 POI :atm:

Drops ⬇️

  • We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 617,257 Placekeys (29,437 branded and 587,820 non-branded).


This month we added a significant number of polygons for POI in over 40 countries across the Asia Pacific region, including:

  • +132,150 in TH 🇹🇭
  • +85,297 in MY 🇲🇾
  • +61,152 in PH 🇵🇭
  • +43,169 in SG 🇸🇬

Premier Polygons

Every so often, we highlight some of our favorite polygons. This month, we're taking a look at a few of the new polygons we have available in Southeast Asia!


Ikea (zzy-223@cdp-wm9-28v), North East Singapore


Puma (zzy-223@cdn-8pp-wrk), Jurong East Singapore


7-Eleven (zzy-226@ccd-pw4-jsq), Bangkok, Thailand

Note: SafeGraph Patterns, Weekly Patterns, and Neighborhood Patterns are legacy products that will no longer be available at the start of 2023.

Enhancements - Patterns

  • In last month's delivery, SG Monthly Patterns had 6,017,069 POIs (US only). This month, SG Monthly Patterns has 5,705,663 POIs (net -311,406).

  • Last month, SG Monthly Patterns had 1,025,057,994 visits from 17,711,448 visitors. This month, SG Monthly Patterns has 938,095,627 visits from 18,686,757 visitors (delta -86,962,367 visits, +975,309 visitors).

  • Our Neighborhood Patterns product, provides more generalized foot traffic flows across census block groups. In the US we have 2,070,819,556 raw stops (-166,809,323 from last month). In CA we have 43,835,027 raw stops (-2,610,163 from last month).