❤️ Roses are red, data is tight - February’s updates keep your workflows feeling right.

Places Highlights

New Clinic category tag for pharmacies → flag pharmacy locations with clinics to support ad-tech regulatory requirements (California) 🏥
Stadium coverage & tagging → updated venue coverage and tagged NFL, NBA, NHL, MLB, and NCAA Football leagues 🏒
Global coverage increases → expanded sourcing with top gains in Japan, Spain, and Germany 📈
62 new brands across 34 countries 🎉

New Pharmacy Clinic Category Tag

New Clinic category tag: To assist our ad-tech clients in meeting new California regulations restricting targeted outreach to clinics, we added a Clinic tag to pharmacy brands where clinic locations are present - CVS Pharmacy, Walgreens Pharmacy, Good Neighbor Pharmacy, and Target (included because many CVS Pharmacy clinics are co-located inside Target). Now you can more easily identify POIs to exclude from targeting. ⚖️

Stadium Coverage & Tagging Upgrades

We went end-to-end on venue coverage and league tagging for NFL, NBA, NHL, MLB, and NCAA Football, updating names and attributes so teams/venues resolve cleanly across your workflows.

Notable gains appeared in collegiate football, with broader coverage and more consistent venue tagging (+84 FCS stadiums). 🏈

Places Growth

This month, SG Places totals 75,618,538 POIs (including POIs with/without geometry, closed POIs, and parking lots) - a net increase of 544,128. The increase comes from our source updates, new brands, and targeted coverage work. Country standouts & top NAICS gains:

Japan: +387k POIs 🇯🇵
- naics_code = 492110 (Couriers and Express Delivery Services): +44k POIs ✉️
- naics_code = 493110 (General Warehousing and Storage): +36k POIs 📦
Spain: +220k POIs 🇪🇸
- naics_code = 712190 (Museums, Historical Sites, and Similar Institutions): +75k POIs 🌳
- naics_code = 485113 (Urban Transit Systems): +62k POIs 🚌
Germany: +180k POIs 🇩🇪
- naics_code = 485113 (Urban Transit Systems): +133k POIs 🚌
- naics_code = 812930 (Parking Lots and Garages): +11k POIs 🅿️

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

Brands

This month, we added a grand total of 62 brands across 34 countries including:

BanCoppel (SG_BRAND_c5903f8e5b013861) - 4,982 POIs🏦
Compartamos Banco (SG_BRAND_c065cb35c0e94666) - 738 POIs🏦
Northwestern Immediate Care (SG_BRAND_c41bb02cb15258e9) - 464 POIs🏥
BanBajio (SG_BRAND_d91fb756c70f0de0) - 330 POIs🏦
Banregio (SG_BRAND_e69b089132ebd880) - 211 POIs🏦

👀 Are we missing a brand or country? 👀 Please let us know here

Brand Openings and Closings

We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
In this release, we flagged 1,808 brands with at least one store closure in October 2025 and 2,220 brands with at least one store opening in December 2025. Learn more about our open/close columns here.

Drops ⬇️

We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 1,448,876 Placekeys (93,424 branded and 1,355,452 non-branded).