July-2024 Release Notes

With crackling display of new data, we welcome you to the July 2024 release notes! ๐ŸŽ†

Places Highlights

  • Concentrated sourcing efforts yield hundreds of thousands of new places globally ๐ŸŒŽ ๐ŸŒ
  • New booking_link column available for select restaurant POIs! ๐Ÿ—“
  • 298 new brands spanning 52 countries ๐ŸŽ‰

SafeGraph evaluates the quality and completeness of our US POI data on a quarterly basis using two key metrics:

  • Coverage Rate: The percentage of real and open SafeGraph POIs compared to the industry standard. In the US, this is Google.
  • Real Open Rate: The percent of SafeGraph POIs we claim to be real and currently open compared to those that actually are real and open.

Each quarter, we randomly sample two zip codes (one urban and one rural) to measure our accuracy. This month we're looking at:

  • 78704: Austin, TX - Representative of Urban
  • 53965: Wisconsin Dells, WI - Representative of Rural

Here's the summary (full breakdown on the Metrics page):

Geo AggregationCoverage RateReal Open Rate
Total Sample93%70%
78704 (Urban)94%68%
53965 (Rural)88%77%

Check out our Accuracy Metric Methodologies for more detailed info on how we arrived at these calculations.

Interested in a particular zip code for a future measurement? We're taking suggestions!

Places Growth

This month, SG Places has a grand total of 53,174,008, including POI with or without geometry, closed POI, and parking lots. This is a net increase of 170,167 places from last month ๐Ÿ“ˆ.

Global Gains

We on-boarded new sources to fill consumer oriented coverage gaps, and the following categories and countries saw the largest gains:

  • naics_code like '722%' (Food Services and Drinking Places) ๐Ÿ”๐Ÿธ
    • NL: +27,162 ๐Ÿ‡ณ๐Ÿ‡ฑ
    • AU: +27,114 ๐Ÿ‡ฆ๐Ÿ‡บ
    • US: +8,168 ๐Ÿ‡บ๐Ÿ‡ธ
  • naics_code like '423%' (Merchant Wholesalers, Durable Goods) ๐Ÿ“ฆ
    • AU: +22,942 ๐Ÿ‡ฆ๐Ÿ‡บ
    • SG: +4,958 ๐Ÿ‡ธ๐Ÿ‡ฌ
    • MY: +335 ๐Ÿ‡ฒ๐Ÿ‡พ
  • naics_code like '445%' (Food and Beverage Stores Industries) ๐Ÿฑ ๐Ÿ›’
    • AU: +9,373 ๐Ÿ‡ฆ๐Ÿ‡บ
    • SG: +1,063 ๐Ÿ‡ธ๐Ÿ‡ฌ
    • CA: +633 ๐Ÿ‡จ๐Ÿ‡ฆ

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

New Booking Link Column Available!

We're excited to add another feature to our rich attribute stack - booking_link! This column provides a SafeGraph generated URL that allows users to book reservations at their favorite restaurant through popular platforms like OpenTable and Resy! ๐Ÿ—“๐Ÿ˜Ž Embed this feature in consumer apps or mapping applications where users search for dining experiences, offer in travel products (like guides or navigation platforms), or enrich place related media content with actionable next steps for the reader.

This column is available for ~72k "Food Services and Drinking Places" (naics_code like '722%') globally, including ~48k US POIs ๐Ÿ‡บ๐Ÿ‡ธ. Please reach out to your customer success manager to learn more, and see our docs site for more detail.


This month, we added a grand total of 298 brands across 52 countries including:

  • Crypto Dispensers (SG_BRAND_950ee1e2b55c4c52) with 14,727 POIs ๐Ÿ’ป ๐Ÿง
  • Media Expert (SG_BRAND_252ab58f6dd8c1ee) with 578 POIs ๐Ÿ“ฑ๐Ÿ”Œ
  • Accenture (SG_BRAND_537fea3629fe5418) with 299 POIs ๐Ÿ•ด๏ธ ๐Ÿ’ผ
  • Smile Doctors (SG_BRAND_7c8ad84dce1fdac1) with 273 POIs ๐Ÿฆท
  • mBank (SG_BRAND_2845cfb72183bc9c) with 267 POIs ๐Ÿฆ

๐Ÿ‘€ Are we missing a brand or country? ๐Ÿ‘€ Please let us know here

Brand Openings and Closings

  • We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
  • In this release, we flagged 1,820 brands with at least one store closure in May 2024 and 1,874 brands with at least one store opening in May 2024. Learn more about our open/close columns here.

Drops โฌ‡๏ธ

  • We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 205,040 Placekeys (62,188 branded and 142,852 non-branded).