🏀 The Finals are on, and so is June’s data refresh — game-ready and officially live.

Places Highlights

• Expanded corporate headquarters coverage → added 1k+ new HQ locations, with standardized naming and Corporate Headquarters tagging 🏢
• Improved gas station NAICS classification → more accurate location-level classification for the 447% NAICS
• 172 new brands across 108 countries 🎉

Corporate Headquarters Expansion

We significantly expanded our corporate headquarters coverage in the June release, adding 1,175 new HQ locations and improving how these locations are labeled across the dataset. Much of this work focused on broadening coverage for major US companies, with many additions sourced from the 2025 Fortune 1000 and other large public/private companies.

To make these locations easier to identify and use, all newly added HQs now carry the Corporate Headquarters category_tag (along with Corporate Offices, since HQs are also offices). We also standardized naming where possible to follow a consistent [Company Name] + HQ format, helping reduce ambiguity and making headquarters easier to find in downstream workflows. In cases where a location is strongly tied to an existing brand, the branded name may still remain - but the category tags can still be used to clearly identify it as a headquarters location. 🏢

Gas Station NAICS Classification Improvements

This release includes targeted naics_code reclassification improvements across our gas station and fuel retail POI, covering all locations currently classified in the 447% category. We reviewed individual locations and applied changes to nearly 10k POI to improve classification accuracy at the location level, rather than relying solely on brand-level assignments.

Key improvements include more accurate identification of standalone convenience stores (445120) that share a site with a separately-branded fuel station, better differentiation between gasoline stations with convenience stores (447110) and fuel-only stations (447190), and corrections for locations that were misclassified due to brand-level NAICS being applied across an entire chain regardless of what each individual site actually represents.

This is V1 of an ongoing effort - we'll be continuing this work next month with V2, which will expand coverage and apply further refinements based on what we've learned from this initial run.

For more detail, please see Gas Station + Convenience Store: How We Model and Suggestion on How to Analyze ⛽🏪

Places Growth

This month, SG Places totals 77,855,808 POIs (including POIs with/without geometry, closed POIs, and parking lots) - a net decrease of 182,813. The decrease comes from our accuracy work as well as other cleanup projects, while we still advanced regular source updates, new brands, and targeted coverage work. Country standouts & top NAICS gains:

• United States: +273k POIs 🇺🇸
  • naics_code = 621399 (Offices of All Other Miscellaneous Health Practitioners): +24k POIs 🧑‍⚕️
  • naics_code = 621111 (Offices of Physicians (except Mental Health Specialists)): +22k POIs 🩺
• Germany: +48k POIs 🇩🇪
  • naics_code = 4851 (Urban Transit Systems Other Urban Transit Systems): +37k POIs 🚌
  • naics_code = 441228 (Motorcycle, ATV, and All Other Motor Vehicle Dealers): +2k POIs 🏍️
• Spain: +32k POIs 🇪🇸
  • naics_code = 522110 (Commercial Banking):+24k POIs 🏦
  • naics_code = 441228 (Motorcycle, ATV, and All Other Motor Vehicle Dealers): +1k POIs 🏍️
• Italy: +30k POIs 🇮🇹
  • naics_code = 722511 (Full-Service Restaurants):+4k POIs 🍝
  • naics_code = 524210 (Insurance Agencies and Brokerages): +3k POIs 💼
• Great Britain: +14k POIs 🇬🇧
  • naics_code = 722% (Food Services and Drinking Places):+3k POIs 🥘
  • naics_code = 721110 (Hotels (except Casino Hotels) and Motels): +1k POIs 🏨

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

Brands

This month, we added a grand total of 172 brands across 108 countries including:

• Shred Nations (SG_BRAND_0b5bf87e7bea2d1d) - 6,231 POIs 🖨️
• Generali (SG_BRAND_0c6fd339998734f9) - 4,162 POIs 💼
• Suzuki Auto (SG_BRAND_09310d5d5bced834) - 4,083 POIs 🚗
• Caja Rural de Navarra (SG_BRAND_91d115684fff7053) - 2,638 POIs 🏦

👀 Are we missing a brand or country? 👀 Please let us know here

Brand Openings and Closings

• We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
• In this release, we flagged 1,930 brands with at least one store closure in April 2026 and 2,130 brands with at least one store opening in April 2026. Learn more about our open/close columns here.

Drops ⬇️

• We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 680,857 Placekeys (81,825 branded and 599,032 non-branded) due to targeted sourcing improvements.