March-2023 Release Notes (03/03/23)

Welcome to the March 2023 Release Notes! ๐Ÿ€๐ŸŒˆ๐Ÿ€
We feel especially lucky to share what we've been working on!
(2023-02-27/1677488404 shipped on 2023-03-03)


  • +125K new POIs across the globe ๐ŸŒ
  • +228 new brands across 109 countries ๐ŸŒ
  • +81 new regional brands in Japan (full list here) ๐Ÿ‡ฏ๐Ÿ‡ต
  • +20 New Address Attributes providing unparalleled granularity ๐Ÿ”Ž


SafeGraph is delivering more POI each month in countries around the world. This month SG Places has a grand total of 41,894,614, including POI with or without geometry, closed POI and parking lots. This is a net increase of 124,748 places from last month, including:

  • +25,978 in US ๐Ÿ‡บ๐Ÿ‡ธ
  • +18,419 in JP ๐Ÿ‡ฏ๐Ÿ‡ต
  • +14,732 in GB ๐Ÿ‡ฆ๐Ÿ‡บ
  • +9,338 in FR ๐Ÿ‡ซ๐Ÿ‡ท
  • +6,256 in DE ๐Ÿ‡ฉ๐Ÿ‡ช

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

New Address Attributes

With this release, SafeGraph is introducing 20 new attributes to help unpack addresses in a standardized way. To this point, we have always provided street_address, city, region, and postal_code. Now, we can include up to 24 attributes in the US and CA that break an address into finite pieces for improved handling and verification. A few of note:

  • building_name: The actual name of a building associated with an address, if available. Very helpful for larger structures that might contain multiple POI.
  • sub_region: The second largest administrative division within a country. For the US, this would be the county, whereas the region would be the state.
  • alt_address: A field that can provide alternative values for other fields where more than one value may apply. Currently available for alternate city values which can be helpful for handling situations within surrounding suburbs or within large cities. For example, Brooklyn vs. New York can now both be listed.
  • mailing_verified_status: The mailing verification status of a given POI relative to that country's postal source.

As a result of these improvements and standardization, 955K POI in the US received a new value for city in this release. Note, 939K of those same POI have the old city value available in the new column.

We'll continue to expand the fill rate of these columns on a country by country basis. Interested in seeing them for a specific one? Let us know!

If you have any questions at all about these new address attributes, from their impact on current POI to getting them included in your delivery, please contact your Customer Success Manager.


We've added a grand total of 228 brands across 109 countries. Some of the highlights:

Notable brands ๐ŸŒ

  • Hotto Motto (SG_BRAND_82914a6427d53362) with 2,473 POI ๐Ÿฑ
  • NAPA AutoCare (SG_BRAND_42d1ecc8253b3e5d) with 2,052 POI ๐Ÿš—
  • Ministop (SG_BRAND_0cd867f3535160ae) with 2,002 POI ๐Ÿช

๐Ÿ‘€ Are we missing a brand or country? ๐Ÿ‘€ Please let us know here!

Brand Openings and Closings

  • We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
  • In this release, we flagged 1,960 brands with at least one store closure in January 2023 and 1,824 brands with at least one store opening in January 2023:
    Learn more about our open/close columns here


The POI we've added this month span a wide range of categories, including the following additions:

  • POI with geometry:
    • Full-Service Restaurants (722511) with +8,065 POI ๐Ÿฝ๏ธ
    • Commercial Banking (522110) with +6,539 POI ๐Ÿฆ
    • Limited-Service Restaurants (722513) with +5,929 POI ๐Ÿ”
  • Point-only POI:
    • Couriers and Express Delivery Services (492110) with +47,262 POI ๐Ÿ“ฆ
    • Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320) with +9,032 POI ๐Ÿง

Drops โฌ‡๏ธ

  • We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 83,558 Placekeys (30,911 branded and 52,647 non-branded).