November-2022 Release Notes (11/04/22)

Welcome to the November 2022 release! ๐Ÿฆƒ ๐Ÿฆƒ ๐Ÿฆƒ
This month we're thankful for another big bump in global POI coverage in some new parts of the world!
(2022-10-26/1666760403 shipped on 2022-11-04)


  • +8.6M new POI across the globe :earth-africa:
  • +168 new brands across 103 countries :earth-asia:
  • +1.9M new transit POI globally :station:
  • +2.7M new POI in Japan ๐Ÿ‡ฏ๐Ÿ‡ต
  • +1.3M new POI in Australia ๐Ÿ‡ฆ๐Ÿ‡บ


SafeGraph is delivering more POI each month in countries around the world. This month SG Places has a grand total of 40,178,176, including POI with or without geometry, closed POI and parking lots. This is a net increase of 8,608,325 places from last month (+49,138๐Ÿ‡บ๐Ÿ‡ธ, +51,048๐Ÿ‡จ๐Ÿ‡ฆ, +31,567๐Ÿ‡ฌ๐Ÿ‡ง, +8,476,572 :earth-asia: outside these geographies):

  • + 6,550,248 standard POI (+44,018 ๐Ÿ‡บ๐Ÿ‡ธ, +48,929 ๐Ÿ‡จ๐Ÿ‡ฆ, +25,240 ๐Ÿ‡ฌ๐Ÿ‡ง, +6,432,061 :earth-africa:)
  • + 2,058,077 point-only POI (+5,120 ๐Ÿ‡บ๐Ÿ‡ธ, +2,119 ๐Ÿ‡จ๐Ÿ‡ฆ, +6,327 ๐Ÿ‡ฌ๐Ÿ‡ง, +2,044,511 :earth-americas:)

Global POI Growth

Our recent growth leaps have been in the US and Europe. But this month we added over 8.5M places outside of the US including substantial growth in countries outside of Europe. Here are a few examples:

  • +2,694,597 POI in Japan ๐Ÿ‡ฏ๐Ÿ‡ต
  • +1,186,001 POI in Brazil ๐Ÿ‡ง๐Ÿ‡ท
  • +401,747 POI in Mexico ๐Ÿ‡ฒ๐Ÿ‡ฝ
  • and...

Australia ๐Ÿ‡ฆ๐Ÿ‡บ

With this release, we've also added almost 1.3M POI in Australia, achieving substantial coverage for this oft requested country. Below are a few highlights for our current category coverage:

  • Restaurants and Other Eating Places (7225) with 100,581 POI ๐Ÿฝ๏ธ
  • Automotive Repair and Maintenance (8111) with 59,813 POI ๐Ÿ›ž
  • Clothing Stores (4481) with 45,414 POI ๐Ÿ‘”๐Ÿ‘—
  • Offices of Physicians (6211) with 42,283 POI ๐Ÿฉบ

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.


We've added a grand total of 168 brands across 103 countries. Some of the highlights:

Notable brands :earth-africa:

  • La Poste (SG_BRAND_2df189e2b81de44b) with 18,289 POI ๐Ÿ“ฆ
  • Agip (SG_BRAND_6dad2bf875aef631) with 5,025 POI :fuelpump:
  • Ipiranga (SG_BRAND_e9dfd38bfd6d1f4b) with 4,443 POI :fuelpump:

:eyes: Are we missing a brand or country? :eyes: Please let us know here!

Brand Openings and Closings

  • We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
  • In this release, we flagged 1,588 brands with at least one store closure in September 2022 and 1,777 brands with at least one store opening in September 2022
  • Learn more about our open/close columns here


The POI we've added this month span a wide range of categories, including the following additions:

  • POI with geometry:

    • Full-Service Restaurants (722511) with +431,294 POI ๐Ÿฝ๏ธ
    • Clothing Stores (4481) with +249,168 POI ๐Ÿ›๏ธ
    • Hair, Nail, and Skin Care Services (81211) with +215,089 POI ๐Ÿ’…
  • Point-only POI:

    • Urban Transit Systems (4851) with +1,952,460 POI :station:
    • Couriers and Express Delivery Services (492110) with +92,618 POI :incoming-envelope:
    • Other Gasoline Stations (447190) with +10,734 POI :fuelpump: :electric-plug:

Drops โฌ‡๏ธ

  • We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 64,310 Placekeys (20,960 branded and 43,350 non-branded).

Enhancements - Patterns

  • In last month's delivery, SG Monthly Patterns had 5,967,317 POIs (US only). This month, SG Monthly Patterns has 6,017,069 POIs (net +49,752).

  • Last month, SG Monthly Patterns had 970,996,555 visits from 17,474,374 visitors. This month, SG Monthly Patterns has 1,025,057,994 visits from 17,711,448 visitors (delta +54,061,439 visits, +237,074 visitors).

  • Our Neighborhood Patterns product, provides more generalized foot traffic flows across census block groups. In the US we have 2,237,628,879 raw stops (+148,783,997 from last month). In CA we have 46,445,190 raw stops (+2,062,145 from last month).