November-2022 Release Notes (11/04/22)

Welcome to the November 2022 release! πŸ¦ƒ πŸ¦ƒ πŸ¦ƒ
This month we're thankful for another big bump in global POI coverage in some new parts of the world!
(2022-10-26/1666760403 shipped on 2022-11-04)


  • +8.6M new POI across the globe :earth-africa:
  • +168 new brands across 103 countries :earth-asia:
  • +1.9M new transit POI globally :station:
  • +2.7M new POI in Japan πŸ‡―πŸ‡΅
  • +1.3M new POI in Australia πŸ‡¦πŸ‡Ί


SafeGraph is delivering more POI each month in countries around the world. This month SG Places has a grand total of 40,178,176, including POI with or without geometry, closed POI and parking lots. This is a net increase of 8,608,325 places from last month (+49,138πŸ‡ΊπŸ‡Έ, +51,048πŸ‡¨πŸ‡¦, +31,567πŸ‡¬πŸ‡§, +8,476,572 :earth-asia: outside these geographies):

  • + 6,550,248 standard POI (+44,018 πŸ‡ΊπŸ‡Έ, +48,929 πŸ‡¨πŸ‡¦, +25,240 πŸ‡¬πŸ‡§, +6,432,061 :earth-africa:)
  • + 2,058,077 point-only POI (+5,120 πŸ‡ΊπŸ‡Έ, +2,119 πŸ‡¨πŸ‡¦, +6,327 πŸ‡¬πŸ‡§, +2,044,511 :earth-americas:)

Global POI Growth

Our recent growth leaps have been in the US and Europe. But this month we added over 8.5M places outside of the US including substantial growth in countries outside of Europe. Here are a few examples:

  • +2,694,597 POI in Japan πŸ‡―πŸ‡΅
  • +1,186,001 POI in Brazil πŸ‡§πŸ‡·
  • +401,747 POI in Mexico πŸ‡²πŸ‡½
  • and...

Australia πŸ‡¦πŸ‡Ί

With this release, we've also added almost 1.3M POI in Australia, achieving substantial coverage for this oft requested country. Below are a few highlights for our current category coverage:

  • Restaurants and Other Eating Places (7225) with 100,581 POI 🍽️
  • Automotive Repair and Maintenance (8111) with 59,813 POI πŸ›ž
  • Clothing Stores (4481) with 45,414 POI πŸ‘”πŸ‘—
  • Offices of Physicians (6211) with 42,283 POI 🩺

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.


We've added a grand total of 168 brands across 103 countries. Some of the highlights:

Notable brands :earth-africa:

  • La Poste (SG_BRAND_2df189e2b81de44b) with 18,289 POI πŸ“¦
  • Agip (SG_BRAND_6dad2bf875aef631) with 5,025 POI :fuelpump:
  • Ipiranga (SG_BRAND_e9dfd38bfd6d1f4b) with 4,443 POI :fuelpump:

:eyes: Are we missing a brand or country? :eyes: Please let us know here!

Brand Openings and Closings

  • We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
  • In this release, we flagged 1,588 brands with at least one store closure in September 2022 and 1,777 brands with at least one store opening in September 2022
  • Learn more about our open/close columns here


The POI we've added this month span a wide range of categories, including the following additions:

  • POI with geometry:

    • Full-Service Restaurants (722511) with +431,294 POI 🍽️
    • Clothing Stores (4481) with +249,168 POI πŸ›οΈ
    • Hair, Nail, and Skin Care Services (81211) with +215,089 POI πŸ’…
  • Point-only POI:

    • Urban Transit Systems (4851) with +1,952,460 POI :station:
    • Couriers and Express Delivery Services (492110) with +92,618 POI :incoming-envelope:
    • Other Gasoline Stations (447190) with +10,734 POI :fuelpump: :electric-plug:

Drops ⬇️

  • We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 64,310 Placekeys (20,960 branded and 43,350 non-branded).

Enhancements - Patterns

  • In last month's delivery, SG Monthly Patterns had 5,967,317 POIs (US only). This month, SG Monthly Patterns has 6,017,069 POIs (net +49,752).

  • Last month, SG Monthly Patterns had 970,996,555 visits from 17,474,374 visitors. This month, SG Monthly Patterns has 1,025,057,994 visits from 17,711,448 visitors (delta +54,061,439 visits, +237,074 visitors).

  • Our Neighborhood Patterns product, provides more generalized foot traffic flows across census block groups. In the US we have 2,237,628,879 raw stops (+148,783,997 from last month). In CA we have 46,445,190 raw stops (+2,062,145 from last month).