Crisp air, crunchy leaves, cleaner POIs. Here’s what’s fresh this November.🍁✨

Places Highlights

• 208k fake, closed, or duplicate POIs removed from US Data in key categories 🎯
• Improved location_name normalization → ~21k location_name values cleaned (parentheses normalized, stray punctuation trimmed, punctuation-only names filtered out) 🧼
• Sharper tenant geometry at outdoor malls → ~45k polygons re-drawn to match actual storefront footprints 🛍️
• 121 new brands across 116 countries 🎉

Improved POI Accuracy

We kept chipping away at fake/closed/duplicate POIs with a focus on hallmark categories (US, non-branded first). As a result, we removed 208k fake, closed, or duplicate places. This month we tackled naics_code like 81%, 44%, 71%, 45%, & 52%. We estimate this removed roughly half of all fake, closed, or duplicate records in this subset without impacting "real and open" POIs. Targeted work will continue throughout Q4.

Geometry Improvements

Some tenants were sharing the same big polygon as the mall-especially in outdoor centers. We re-drew ~45k polygons using reasonable, repeatable methods to infer more precise storefront shapes. Result: cleaner boundaries, better spatial joins, happier analysts.

Name Normalization

Quiet but mighty quality wins to the location_name column including parentheses normalization, preceding punctuation removed, trailing punctuation removed, and punctuation-only names filtered out. Impact: ~21k improved location_name values this release.

Places Growth

This month, SG Places totals 75,826,172 POIs (including POIs with/without geometry, closed POIs, and parking lots) - a net decrease of 686,397. The decrease comes from our fake/closed/dupe as well as other cleanup projects, while we still advanced regular source updates, new brands, and targeted coverage work. Country standouts & top NAICS gains:

• India: +55k POIs 🇮🇳
  • naics_code = 522390 (Other Activities Related to Credit Intermediation): +47k POIs 💳
  • naics_code = 522110 (Commercial Banking): +8k POIs 🏦
• Turkey: +22k POIs 🇹🇷
  • naics_code = 442110 (Furniture Stores): +17k POIs 🛋️
  • naics_code = 522390 (Other Activities Related to Credit Intermediation): +6k POIs 💳
• Indonesia: +21k POIs 🇮🇩
  • naics_code = 522390 (Other Activities Related to Credit Intermediation): +14k POIs 💳
  • naics_code = 445110 (Supermarkets and Other Grocery (except Convenience) Stores): +7k POIs 🛒

Of course, you can always visit our Places Summary Stats to find more details on our continued growth.

Brands

This month, we added a grand total of 121 brands across 116 countries including:

• Punjab National Bank (SG_BRAND_0571629dd1a45912) - 7,596 POIs 🏦
• Stanbic Bank (SG_BRAND_c946bda08601460f) - 3,222 POIs 🏦
• LAZ Parking (SG_BRAND_a2eed081000bc0a05ab89d3c33982b9a) - 2,607 POIs 🅿️
• Pochta Bank (SG_BRAND_0590cc5c25b3a400) - 2,362 POIs 🏦
• Tudor (SG_BRAND_e371dce704b8ec92) - 1,562 POIs ⌚

👀 Are we missing a brand or country? 👀 Please let us know here

Brand Openings and Closings

• We rely on POI metadata to track store openings and closings, and we are especially interested in understanding open/close dates for branded POIs. It can take more than a month to infer open/close dates, so we report brand open/close metrics on a one month delay.
• In this release, we flagged 1,860 brands with at least one store closure in September 2025 and 2,157 brands with at least one store opening in September 2025. Learn more about our open/close columns here.

Drops ⬇️

• We are ingesting many sources and due to source changes and processing changes, Placekeys do drop over time. In this release, we dropped 1,855,083 Placekeys (42,803 branded and 1,812,280 non-branded).

Bugs 🐞

• There’s a little extra “” on the name_aliases plate this month - an empty string side dish snuck in. We’re carving it out; we can re-serve the column as soon as it’s fixed 🦃