Happy New Year!

We hit the ground running with some additional enhancements in January.

Core Places and Brands

Additional brand cleanup and refinement as discussed in previous release notes: https://docs.safegraph.com/v3.0/blog/release-notes-2018-11-30
We've added 455 new brands 🎊 including:
- Fred's Pharmacy (fredsmeds.com, SG_BRAND_19c4152a71673864) with 555 places.
- Francesca's (francescas.com, SG_BRAND_10fda0b6156ded42) with 715 places.
- Westlake Hardware (westlakehardware.com, SG_BRAND_19606ff7ddd39544) with 123 places
- Work World (workworld.com, SG_BRAND_69569162dd57e16a) with 21 places.
- Lucky Strike Entertainment (bowlluckystrike.com, SG_BRAND_5be7dbd421198d0b) with 18 places.
- Arclight Theaters (arclightcinemas.com, SG_BRAND_3db1b1b75af34ece) with 10 places.
- Plus 448 more!
We've added additional brand parent-child mappings 👪 for many major hotel chains and their subsidiaries (let us know if we missed your personal favorite!). This caused our column fill rate for parent_safegraph_place_id to go up (https://docs.safegraph.com/docs/places-summary-statistics) 📈
For example InterContinental Hotels Group (SG_BRAND_70b1db807a0fc63d) is the parent company of multiple subsidiary brands, including InterContintinental Hotels & Resorts (SG_BRAND_d967f05785d000fd):\

safegraph_brand_id	brand_name	parent_safegraph_brand_id
SG_BRAND_70b1db807a0fc63d	InterContinental Hotels Group
SG_BRAND_bbd24761e3a496b3042ccc905181eba2	Candlewood Suites	SG_BRAND_70b1db807a0fc63d
SG_BRAND_300de9770d1d4f612e9176ab8e87a0d3	Kimpton Hotels & Restaurants	SG_BRAND_70b1db807a0fc63d
SG_BRAND_e2c9f71790c5253598b8bd87e981ffe9	Holiday Inn	SG_BRAND_70b1db807a0fc63d
SG_BRAND_ae28744c5d427b6128434ff7c0bb6a7e	Holiday Inn Express	SG_BRAND_70b1db807a0fc63d
SG_BRAND_774c3aacc712631892816cc5fb59229a	Holiday Inn Club Vacations	SG_BRAND_70b1db807a0fc63d
SG_BRAND_1f3dc373be7554bded1417831eb3da95	Hotel Indigo	SG_BRAND_70b1db807a0fc63d
SG_BRAND_45b0d5fc3ce65a34ccc73e2849a1e881	Staybridge Suites	SG_BRAND_70b1db807a0fc63d
SG_BRAND_da408c6d88f7781789bb631ce082fed8	Crowne Plaza Hotels and Resorts	SG_BRAND_70b1db807a0fc63d
SG_BRAND_d967f05785d000fd	InterContintinental Hotels & Resorts	SG_BRAND_70b1db807a0fc63d

Improved and additional cartography and polygons. New or improved polygon geometries :diamond-shape: for over 150,000 POI, including over 20,000 city parks (naics_code 712190).
For example, Blackhawk Park, 1629 Murphy Parkway, Eagan, MN 55122 (safegraph_place_id sg:060fbbdba5324070be8cd75705673523)