Happy New Year!

We hit the ground running with some additional enhancements in January.

Core Places and Brands

Enhancements

• Additional brand cleanup and refinement as discussed in previous release notes: https://docs.safegraph.com/v3.0/blog/release-notes-2018-11-30
• We've added 455 new brands including:
  • Fred's Pharmacy (fredsmeds.com, SG_BRAND_19c4152a71673864) with 555 places.
  • Francesca's (francescas.com, SG_BRAND_10fda0b6156ded42) with 715 places.
  • Westlake Hardware (westlakehardware.com, SG_BRAND_19606ff7ddd39544) with 123 places
  • Work World (workworld.com, SG_BRAND_69569162dd57e16a) with 21 places.
  • Lucky Strike Entertainment (bowlluckystrike.com, SG_BRAND_5be7dbd421198d0b) with 18 places.
  • Arclight Theaters (arclightcinemas.com, SG_BRAND_3db1b1b75af34ece) with 10 places.
  • Plus 448 more!

• We've added additional brand parent-child mappings for many major hotel chains and their subsidiaries (let us know if we missed your personal favorite!). This caused our column fill rate for parent_safegraph_place_id to go up (https://docs.safegraph.com/docs/places-summary-statistics)
  For example InterContinental Hotels Group (SG_BRAND_70b1db807a0fc63d) is the parent company of multiple subsidiary brands, including InterContintinental Hotels & Resorts (SG_BRAND_d967f05785d000fd):

Geometry

Enhancements

• Improved and additional cartography and polygons. New or improved polygon geometries for over 150,000 POI, including over 20,000 city parks (naics_code 712190).
  For example, Blackhawk Park, 1629 Murphy Parkway, Eagan, MN 55122 (safegraph_place_id sg:060fbbdba5324070be8cd75705673523)