About SafeGraph

SafeGraph believes Places data should be open for all. We strive to be the source of truth about the physical world and focus on offering the best quality and coverage available for points of interest (POIs). We also strive to make the data available wherever and however you need it, and have a growing number of delivery options including Bulk Data Delivery, a Places API, and the SafeGraph Shop.

SafeGraph Places includes four primary datasets:

  • Places: Base information such as location name, category, and brand association for all types of points of interest (POIs) from restaurants to national parks.
  • Geometry: POI footprints with spatial hierarchy metadata depicting when child polygons are contained by parents or when two tenants share the same polygon.
  • Spend: Aggregated transaction data anchored to individual POI, allowing for granular analysis of where consumers are spending money and how their spending behavior changes over time.
  • Patterns: Place, traffic, and demographic aggregations that answer: how often people visit, how long they stay, where they came from, where else they go, and more.

Our data covers an ever-growing list of POI and we always focus on producing industry-leading quality and accuracy. We even provide resources for you while Evaluating the Data to compare it against truth sets. You can also view our Places Summary Statistics for a detailed understanding of our data coverage.

SafeGraph updates the Places dataset every month and we transparently reveal all of our changes in our Release Notes.

All SafeGraph Places datasets utilize placekey as the primary key, are formatted as delimited CSVs, and can be purchased independently or together.

Please reference the SafeGraph Attribute Matrix for a breakdown of which columns are available per product, and reference the Column Ordering Google Sheet for specific column orderings per product combination. Otherwise, stand-alone purchases will follow the column ordering listed in the individual product schemas.


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