Data Science Resources

Getting Started with SafeGraph Places

• SafeGraph Blog: Places Python Starter Notebook

• Notebook: Places Python Starter Notebook

Calculate Fire and Co-Tenancy Risk for Insurance

• SafeGraph Blog: High Accuracy Points of Interest Geospatial and Category Data Leads to Better Insurance Risk Assessment

• Notebook: High Accuracy Points of Interest Geospatial and Category Data Leads to Better Insurance Risk Assessment

Conduct Competitor Analysis using SafeGraph Places and Spend

• Notebook: Using SafeGraph Spend Data for Competitive Analysis

Understanding the Spend panel

• SafeGraph Blog: Validating Spend Data for Brands Against Company Reporting

• Notebook: Quantifying Sampling Bias in SafeGraph Spend Data

Comparing Foot Traffic and Transaction Data

• Notebook: Correlating SafeGraph Spend and Patterns

Spend Data in Action

• SafeGraph Blog: Understanding Changes in Consumer Behavior During a Natural Disaster: Hurricane Ida

• Notebook: Analyzing the Impact of Hurricane Ida

Spend Data as an Indicator for Economic Activity

• Notebook: Comparing SafeGraph Aggregate Spend to the Census Monthly Retail Trade Survey

Places in Python

• SafeGraph Blog: Places Python Starter Notebook

• Notebook: Places Python Starter Notebook

Scaling Factor for Nov 2021 - Aug 2022 Patterns Normalization

• Notebook: Patterns Normalization Adjustment Notebook

Neighborhood Patterns & Retail Site Selection

• SafeGraph Blog: Announcing Neighborhood Patterns, SafeGraph's Newest Dataset

• Notebook: A Starter Guide for SafeGraph's Neighborhood Patterns and Real Estate Site Selection

Use polygons from Geometry to do Visit Attribution

• White paper: Store Visit Attribution

Get Started With Open Census Data

• SafeGraph Blog: Beginners Guide to Census Data
• SafeGraph Blog: Open Census Data Launch
• SafeGraph Blog: A Framework and Repository for Easy Wrangling of Census Data and Data Visualization

• Notebook: Beginners Guide to Census Data
• Notebook: Wrangling Census Data and Linking to SafeGraph Patterns
• Repo: Wrangling Census Data

Do Point-In-Polygon Geospatial Joins

• Notebook: Join POI with Census Block Groups (point-in-polygon geospatial joins in python)

Calculating Differences Between Different Core Places Releases

• Notebook: Calculating Differences Between Different Core Places Releases

Validating SafeGraph Open/Close Data for Brands

• SafeGraph Blog: Validating Store Counts for Brands Against Company Reporting

Parsing JSON Columns

• Web App: https://parser.safegraph.com/

Quickly Visualize Places On A Map

• Notebook: Build a Map with POI

Quickly Visualize a Census Block Group On a Map

• Free ArcGIS tool: USA CBG Viz and Lookup

Visualize Retail Catchment Areas with SafeGraph Patterns

• Notebook: Visualizing Catchment Analysis with SafeGraph Patterns Data

De-clutter Your Maps With Simple Outlier Filtering

• SafeGraph Blog: De-clutter Your Maps With Simple Outlier Filtering

• Notebook: De-clutter Your Maps With Simple Outlier Filtering

Quickly Map SafeGraph Places Data with an Interactive App

• Web App: SafeGraph POI Mapper

Best Practices For Normalization and Correlating SafeGraph Patterns With Other Datasets Across Time

• Notebook: Simple Methods for Normalizing SafeGraph Patterns Data Over Time
• Notebook: Advanced Methods for Correlating SafeGraph Patterns With Other Datasets Across Time

Measure and Correct Sampling Bias

• SafeGraph Blog: What about bias in the SafeGraph dataset?
• SafeGraph Blog: Measuring and Correcting Sampling Bias in Safegraph Patterns for More Accurate Demographic Analysis

• Notebook: Quantifying Sampling Bias
• Notebook: Correcting Sampling bias for Demographic analysis

Conduct Longitudinal Panel Analysis like the SafeGraph Pandemic Commerce Dashboard

• White paper: Details on Covid19 Commerce Patterns Dashboard from SafeGraph

Macro and Micro approaches to estimating true counts from SafeGraph data

• Presentation: Leveraging data to support local government and nonprofit partners in COVID-19 response
  by Derek Ouyang (Stanford)
• See Also: Extrapolate to "True Visit" counts by Day

• Spreadsheet: Example Micro Approach for Extrapolation To Estimate True Visits

Extrapolate to "True Visit" counts by Day

• Memo: Simple Example of Implementing a “Micro” CBG-based Normalization Approach to estimate “True Visits” by day
  

• Spreadsheet: Example Micro Approach for Extrapolation To Estimate True Visits

Analyze Demographic Profiles From SafeGraph Patterns Data

• SafeGraph Blog: Safegraph’s Data on Brick-And-Mortar Customer Demographics Is the Most Accurate and Comprehensive in the World
• SafeGraph Blog: Measuring and Correcting Sampling Bias in Safegraph Patterns for More Accurate Demographic Analysis

• Notebook: An Interactive Guide To Analyze Demographic Profiles from SafeGraph Patterns Data

Calculate Point-Of-Interest Square Feet From SafeGraph Geometry

• SafeGraph Blog: Using SafeGraph Polygons to Estimate Point-Of-Interest Square Footage

• Notebook: Estimating Retail Square Footage From SafeGraph Geometry

Calculate Statistics and Confidence Intervals from SafeGraph Patterns

• SafeGraph Blog: Demographic Profiles with Rigorous Statistics Using Safegraph Patterns Data

• Notebook: Analyze Demographic Profiles from SafeGraph Patterns Data - PART 3 Quantifying Statistical Certainty

Using Store ID to Join Transaction Data to Core Places and Patterns

• Notebook: Using Store ID to Join Transaction Data to Core Places and Patterns

Correlate 1st-Party Store Data with SafeGraph Patterns

• SafeGraph Blog: Step-by-Step Guide for Correlating Your First-Party Store Data with SafeGraph Patterns

• Notebook: How To Correlate Your Store Data With SafeGraph Patterns
• It is essential to normalize for a changing panel across time. See: Normalization Details on Covid19 Commerce Patterns Dashboard from SafeGraph

Calculate Fire and Co-Tenancy Risk for Insurance

• SafeGraph Blog: High Accuracy Points of Interest Geospatial and Category Data Leads to Better Insurance Risk Assessment

• Notebook: High Accuracy Points of Interest Geospatial and Category Data Leads to Better Insurance Risk Assessment

Using a Bayesian Hierarchical Model to Estimate County Stay-At-Home Rates

• Dashboard: SafeGraph Shelter in Place Dashboard
• Blog: Appendix: Bayesian Hierarchical Models and Empirical Bayes

• Notebook: Using a Bayesian Hierarchical Model to Estimate County Stay-At-Home Rates

Using SafeGraph Weekly Patterns Dataset to Serve as a Proxy for Discontinued Social Distancing Metrics

• Notebook: Using SafeGraph Weekly Patterns Dataset to Serve as a Proxy for Discontinued Social Distancing Metrics

Use SafeGraph Patterns With CARTO

• SafeGraph Blog: CARTO and SafeGraph Team Up for Powerful Geospatial Consumer Behavioral Insights

• Webinar: Co-hosted Webinar with CARTO

Use SafeGraph Patterns in Databricks (With AWS)

• SafeGraph Blog: SafeGraph Partners with AWS and Databricks To Launch Industry's First Full-Stack Location Solution

• Notebook: Databricks Notebook
  (also .dbc download)

Building Reliable Data Pipelines for Machine Learning (Webinar)

• Webinar: Building Reliable Data Pipelines for Machine Learning

Using SafeGraph Patterns With Snowflake + Tableau

• Tutorial: Using SafeGraph Patterns With Snowflake + Tableau

Quickly Visualize Places and Patterns On A Map

• Notebook: Quickly Visualize SafeGraph Data On A Map