Patterns Summary Statistics

Gain access to SafeGraph’s Patterns Summary Statistics, a collection of stats summarizing their most recent and relevant statistics. See metrics from the latest release, from the last 12 months, visit and visitor counts and more!

Contents:

Monthly Patterns

Monthly Patterns only include US Patterns, however Canada Weekly Patterns are included in the next section.

The statistics presented below are based on the November 2021 Places Release.

MetricCountryValue (millions)% change last month
POI with PatternsUS4.70.8%
Total VisitsUS1122.94.9%
Total VisitorsUS35.0-0.8%
Median Daily DevicesUS15.8-0.1%

A visit is counted if a mobile device in our panel dwells for at least 4 minutes at a given POI. Learn more about how we handle visits to enclosed POIs and other special cases here.

Visit counts are influenced by the geographic biases in our dataset and changes in the panel size over time. Each monthly delivery of Patterns includes the Panel Overview Data to enable normalization.

Median devices seen daily is calculated from total devices seen in the normalization statistics file provided with each month's release.

Weekly Patterns

Each delivery of Weekly Patterns covers one week starting Monday and ending end of day on Sunday. The data will be available three days later on Wednesday of each week, to enable more frequently delivery of actionable data. See Weekly Patterns to learn more about the schema and logic.

The statistics presented below are based on the latest Weekly Patterns release, for the week starting 2021-10-25:

MetricCountryValue (millions)% change last week
POI with PatternsUS4.30.4%
Total VisitsUS251.8-1.3%
Total VisitorsUS20.40.8%
Median Daily DevicesUS15.8-0.5%
MetricCountryValue (millions)% change last week
POI with PatternsCA0.30.7%
Total VisitsCA4.0-1.2%
Total VisitorsCA0.5-0.4%
Median Daily DevicesCA0.4-1.6%

A visit is counted if a mobile device in our panel dwells for at least 4 minutes at a given POI. Learn more about how we handle visits to enclosed POIs and other special cases here.

Visit counts are influenced by the geographic biases in our dataset and changes in the panel size over time. Each monthly delivery of Patterns includes the Panel Overview Data to enable normalization.

Median devices seen daily is calculated from total devices seen in the normalization statistics file provided with each month's release.

Neighborhood Patterns

SafeGraph’s Neighborhood Patterns dataset contains footfall data aggregated by census block group (CBG) in the US only. The data is released monthly (by the 7th) with each monthly release reflecting what occurred during the prior calendar month. See Neighborhood Patterns to learn more about the schema and underlying logic.

The statistics presented below are based on the October 2021 Places Release.

MetricCountryValue (millions)% change last month
Total Raw StopsUS2,1620.7%
Total Raw DevicesUS4080.0%
Unique CBGsUS0.2200.0%

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